If you drive clicks for your clients or you own an online directory site or a site where you provide mini-sites or profile pages for clients, then Voicestar's Dynamic Number Rewrite Technology may be for you. Voicestar has a solution that allows SEM/SEO marketers to have the phone numbers on their clients' web pages/landing pages to be swapped out to call tracking phone numbers before a visitor gets to the page. If the visitor makes a phone call you can take credit for the call and provide your client with a full call tracking for each call that includes recording of the call, reverse number lookup, advanced call routing, whisper tones, after hours play files and many more features. Now you can show a client exactly how effective they are at handling their phone leads.In the past as an SEO/SEM firm you could obviously prove how many clicks that you drove for a client or how many forms were filled out, but if your visitors picked up the phone and called a client, could you prove to your client that the call resulted from your paid or organic search marketing efforts?? Well, now you can.
The Voicestar solution allows you to track calls from organic listings or paid listings down to the keyword or search phrase. Many SEO/SEM firms use the Voicestar platform as a revenue stream, because they are charged for minutes of usage and can charge clients on a per call basis, the per call charges range between $2.00 and $100.00 depending on the value of the leads in the vertical.
For online directory owners that charge a monthly or yearly listing fee, the Number Replacement Technology is an awesome way to take credit for the phone calls that you may already be delivering. If as a directory owner you allow visitors to click from your site to get to a client's site, you can have the phone numbers on the client's site swapped to call tracking numbers "On the Fly". Directory owners also would just replace the client's numbers in the directory as well with call tracking numbers. A perfect example of this revenue bleed that is happening in an online directory site is Wholesalecentral.com they don't take credit for the phone calls that happen on their directory and they can't take credit for the calls that result from their client's websites when they drive a buyer there. I've called Woody Sumner and Lisa Rioni, let's hope they take a look at the opportunity. Not only could Woody Sumner use the Voicestar call tracking in his online directory business, but he could also provide the tracking numbers for the hundreds of print advertisers as well, so that they could place the phone numbers in their print ads and track performance and record call quality.
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