So what is Pay Per Call anyway? Pay Per Call means just what it says, you pay to make your phone ring. Any business that gets business by the phone or can get business started over the phone is a good candidate for using Pay Per Call services. Such target businesses would be direct response advertisers such as:
Dealerships (Automotive, Motorcycle, Boating, Heavy Equipment etc.
Mortgage
Real Estate
Financial/Brokerage/Banking
Insurance
Travel
Hospitality
Education (All Colleges and Learning Centers)
Home Services (Sattelite/Cable, Plumbing, Construction, Cleaning, Electrician.
Voicestar is a Pay Per Call platform company, they do not sell to direct advertisers, but they sell to the marketers, publishers and media companies for businesses looking to make their phone ring. Voicestar sells a private label call tracking platform that allows publishers and SEO/SEM marketers to run there own Pay Per Call call tracking platform and generate calls to clients through their traffic generation strategies. Recently Voicestar was acquired by Marchex(MCHX), Marchex has a large portfolio of local specific domain names and other portals that will eventually drive phone leads up into Voicestar's platform so that the Voicestar Publisher/Media company can then sell those phone calls to their Pay Per call clients, thus enhancing their ability to drive phone calls for their clients. The Pay Per Call industry is just heating up and Voicestar and Marchex are positioned to be a strong player.
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