TalkLocal

Disconnected Phone Number Re-routing

I heard recently that there are millions of business phone numbers a year that get disconnected, yet calls still happen to many of those #'s because they were listed in the yellowpages or people had the numbers written down or saved somewhere. There should be a way to redirect those calls to similar businesses in the same geographic area. The carrier should know exactly the category and type of business and should be able to get an appropriate business # to re-route the call to. Sounds like a great pay per call revenue generating strategy for somebody. I wonder if there is a way for Voicestar to strike deals with carriers/phone companies to port their #'s into our call tracking platform and also populate our system with the new business and their ring to number. Now the call can be tracked, call recording can happen, reverse # lookup, after hours forwarding, etc as well as the phone company or Voicestar could charge a Per Call fee. HMMMMM.

Call Tracking Explained

Click to Call by Google?

So what is Pay Per Call anyway? Pay Per Call means just what it says, you pay to make your phone ring. Any business that gets business by the phone or can get business started over the phone is a good candidate for using Pay Per Call services. Such target businesses would be direct response advertisers such as:

Dealerships (Automotive, Motorcycle, Boating, Heavy Equipment etc.

Mortgage

Real Estate

Financial/Brokerage/Banking

Insurance

Travel

Hospitality

Education (All Colleges and Learning Centers)

Home Services (Sattelite/Cable, Plumbing, Construction, Cleaning, Electrician.

Voicestar is a Pay Per Call platform company, they do not sell to direct advertisers, but they sell to the marketers, publishers and media companies for businesses looking to make their phone ring. Voicestar sells a private label call tracking platform that allows publishers and SEO/SEM marketers to run there own Pay Per Call call tracking platform and generate calls to clients through their traffic generation strategies. Recently Voicestar was acquired by Marchex(MCHX), Marchex has a large portfolio of local specific domain names and other portals that will eventually drive phone leads up into Voicestar's platform so that the Voicestar Publisher/Media company can then sell those phone calls to their Pay Per call clients, thus enhancing their ability to drive phone calls for their clients. The Pay Per Call industry is just heating up and Voicestar and Marchex are positioned to be a strong player.

If you drive clicks for your clients or you own an online directory site or a site where you provide mini-sites or profile pages for clients, then Voicestar's Dynamic Number Rewrite Technology may be for you. Voicestar has a solution that allows SEM/SEO marketers to have the phone numbers on their clients' web pages/landing pages to be swapped out to call tracking phone numbers before a visitor gets to the page. If the visitor makes a phone call you can take credit for the call and provide your client with a full call tracking for each call that includes recording of the call, reverse number lookup, advanced call routing, whisper tones, after hours play files and many more features. Now you can show a client exactly how effective they are at handling their phone leads.In the past as an SEO/SEM firm you could obviously prove how many clicks that you drove for a client or how many forms were filled out, but if your visitors picked up the phone and called a client, could you prove to your client that the call resulted from your paid or organic search marketing efforts?? Well, now you can.

The Voicestar solution allows you to track calls from organic listings or paid listings down to the keyword or search phrase. Many SEO/SEM firms use the Voicestar platform as a revenue stream, because they are charged for minutes of usage and can charge clients on a per call basis, the per call charges range between $2.00 and $100.00 depending on the value of the leads in the vertical. 

For online directory owners that charge a monthly or yearly listing fee, the Number Replacement Technology is an awesome way to take credit for the phone calls that you may already be delivering. If as a directory owner you allow visitors to click from your site to get to a client's site, you can have the phone numbers on the client's site swapped to call tracking numbers "On the Fly". Directory owners also would just replace the client's numbers in the directory as well with call tracking numbers. A perfect example of this revenue bleed that is happening in an online directory site is Wholesalecentral.com they don't take credit for the phone calls that happen on their directory and they can't take credit for the calls that result from their client's websites when they drive a buyer there. I've called Woody Sumner and Lisa Rioni, let's hope they take a look at the opportunity. Not only could Woody Sumner use the Voicestar call tracking in his online directory business, but he could also provide the tracking numbers for the hundreds of print advertisers as well, so that they could place the phone numbers in their print ads and track performance and record call quality. 

I have taken a sales director position with Voicestar, a call tracking company that was recently purchased by Marchex (MCHX). Voicestar provides SEM/SEO agencies, Lead Generation agencies, Direct Marketers, Magazine and Directory Publishers, as well as Online and Offline YellowPage Directories, with a private labeled call tracking platform where they can provision local and toll free tracking phone numbers in real time and provide them for their clients and their marketing campaigns. The phone numbers can provide call recording, reverse number lookup and advanced routing techniques, all allowing our platform clients to prove to their clients the amount and effectiveness of all the phone calls they send for them, as well as charge them per call if they wish. Call me at  800-250-3707, to discuss. Tony Colan.

Pay Per Call

So what is Pay Per Call anyway? Pay Per Call means just what it says, you pay to make your phone ring. Any business that gets business by the phone or can get business started over the phone is a good candidate for using Pay Per Call services. Such target businesses would be direct response advertisers such as:

Dealerships (Automotive, Motorcycle, Boating, Heavy Equipment etc.

Mortgage

Real Estate

Financial/Brokerage/Banking

Insurance

Travel

Hospitality

Education (All Colleges and Learning Centers)

Home Services (Sattelite/Cable, Plumbing, Construction, Cleaning, Electrician.

Voicestar is a Pay Per Call platform company, they do not sell to direct advertisers, but they sell to the marketers, publishers and media companies for businesses looking to make their phone ring. Voicestar sells a private label call tracking platform that allows publishers and SEO/SEM marketers to run there own Pay Per Call call tracking platform and generate calls to clients through their traffic generation strategies. Recently Voicestar was acquired by Marchex(MCHX), Marchex has a large portfolio of local specific domain names and other portals that will eventually drive phone leads up into Voicestar's platform so that the Voicestar Publisher/Media company can then sell those phone calls to their Pay Per call clients, thus enhancing their ability to drive phone calls for their clients. The Pay Per Call industry is just heating up and Voicestar and Marchex are positioned to be a strong player.

Voicestar's Dynamic Number Re-Write Technology

If you drive clicks for your clients or you own an online directory site or a site where you provide mini-sites or profile pages for clients, then Voicestar's Dynamic Number Rewrite Technology may be for you. Voicestar has a solution that allows SEM/SEO marketers to have the phone numbers on their clients' web pages/landing pages to be swapped out to call tracking phone numbers before a visitor gets to the page. If the visitor makes a phone call you can take credit for the call and provide your client with a full call tracking for each call that includes recording of the call, reverse number lookup, advanced call routing, whisper tones, after hours play files and many more features. Now you can show a client exactly how effective they are at handling their phone leads.In the past as an SEO/SEM firm you could obviously prove how many clicks that you drove for a client or how many forms were filled out, but if your visitors picked up the phone and called a client, could you prove to your client that the call resulted from your paid or organic search marketing efforts?? Well, now you can.

The Voicestar solution allows you to track calls from organic listings or paid listings down to the keyword or search phrase. Many SEO/SEM firms use the Voicestar platform as a revenue stream, because they are charged for minutes of usage and can charge clients on a per call basis, the per call charges range between $2.00 and $100.00 depending on the value of the leads in the vertical. 

For online directory owners that charge a monthly or yearly listing fee, the Number Replacement Technology is an awesome way to take credit for the phone calls that you may already be delivering. If as a directory owner you allow visitors to click from your site to get to a client's site, you can have the phone numbers on the client's site swapped to call tracking numbers "On the Fly". Directory owners also would just replace the client's numbers in the directory as well with call tracking numbers. A perfect example of this revenue bleed that is happening in an online directory site is Wholesalecentral.com they don't take credit for the phone calls that happen on their directory and they can't take credit for the calls that result from their client's websites when they drive a buyer there. I've called Woody Sumner and Lisa Rioni, let's hope they take a look at the opportunity. Not only could Woody Sumner use the Voicestar call tracking in his online directory business, but he could also provide the tracking numbers for the hundreds of print advertisers as well, so that they could place the phone numbers in their print ads and track performance and record call quality. 

Voicestar Call Tracking

I have taken a sales director position with Voicestar, a call tracking company that was recently purchased by Marchex (MCHX). Voicestar provides SEM/SEO agencies, Lead Generation agencies, Direct Marketers, Magazine and Directory Publishers, as well as Online and Offline YellowPage Directories, with a private labeled call tracking platform where they can provision local and toll free tracking phone numbers in real time and provide them for their clients and their marketing campaigns. The phone numbers can provide call recording, reverse number lookup and advanced routing techniques, all allowing our platform clients to prove to their clients the amount and effectiveness of all the phone calls they send for them, as well as charge them per call if they wish. Call me at  800-250-3707, to discuss. Tony Colan.