Businessweek.com has an article worth reading about skyhookwireless, here is a snippet from their article:
Skyhook Wireless, a small technology company in Boston, is working to target those kinds of prospective customers with a new software tool that—through partnerships with big search engines—will allow advertisers to restrict their ads to Web surfers who happen to be in the neighborhood. The company, which has mapped the 100 biggest U.S. cities, has pioneered a location technology that determines the latitude and longitude of any device with a Wi-Fi antenna, triangulating the location of individual PCs (and eventually other wireless devices), allowing ads to be served within a specific target area.
And Skyhook Wireless provides a software-only positioning system that leverages a nationwide database of known Wi-Fi access points to calculate the precise location of any Wi-Fi enabled device. This is a great development for local search if it works and I think will bring many new advertisers to the web.
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