I'm a little late since PubCon was last week, but something in John Battelle's keynote speech has stuck with me. John was talking about his publishing network Federated Media and how hard it is to find good online salespeople. He said that finding a good online salesperson that sells advertising is twice as hard as finding a good programmer. He also said that the average cost for a salesperson per year is about $140,000.00. As high quality blogs and websites develop that gain large audiences, John states that for a blog publisher to take on the costs of 2-3 salespeople and still try to make money will be a failed venture. So your options are to join his network and maybe make $6,000.00 a month. I think he is a little off. In some areas of the U.S. a good salesperson is easy to find, if you look in the right place and train and develop the talent. I also think you can get them for much less than his number.