Marchex's acquisition of Voicestar enables Voicestar to further differentiate itself from competitors in the Call Tracking industry. Voicestar's media platform clients have tens of thousands of advertisers, many of whom are local yellowpage type advertisers. Marchex has been building content and growing local search traffic across it's 150K + network of domains many of which are local in nature, not to mention all of the ZIPcode.net sites such as 44145.net , go ahead and type in your zipcode follwed by .net and check out the Marchex platform.
The Marchex network of local eyeballs will enable Voicestar to provide their media clients with the option of selling their advertisers more phone leads on top of what they already provide. This further cements the relationship between Voicestar and their media clients, but also allows media clients to be heroes in delivering their advertisers with highly coveted and targeted phone leads.